Facebook Said To Possibly Acquire Giphy

Facebook Said To Possibly Acquire Giphy

To end the week, many are worried about news that has surfaced of Facebook’s planned acquisition. If you’ve used iMessages, Twitter, Slack, or most messaging platforms, chances are you’ve seen GIFs integrated into it through Giphy’s archive. 
 
Giphy owns their space for curated GIFs both old and new as well as online stickers. They allow users to upload self made products to make message much more robust and being a huge fan of using GIFs to get the message across, can do nothing but appreciate their work. As of this week, it is said they will be acquired for a pretty $400 million dollars. 
 
With as many privacy policy and data breeches that litter Facebook’s history, can you blame anyone for being worried? Giphy, according to Telegrams social media account, only currently tracks search terms and doesn’t store any other data relating to the users. This is awesome but as we all know, this is something Facebook doesn’t tend to do. Understanding any or all things relating to users is what Facebook cares about to empower their tools and those who would like to target given demographics for profit.
 
The acquisition also is not beneficial for competitors like Twitter who would like nothing more than to keep their data secure from prying eyes. Facebook’s prying eyes that is, with their sketchy privacy policy. With how Facebook uses and protects data, them simply being a competitor, the 700 million users that interact or see a Giphy product is sure to decrease. 
 
This reduces the value of this company once acquired but it must be enough for Facebook to pull the trigger on the deal. There is a possibility that there will be some improvements to the platform and make using Instagram more captivating. 

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