I think all those following Google’s hardware division and the products they put out at times feel as though this tech giant is only scratching the surface of their true potential. With products like the Pixel phones, Chromebooks, Pixel buds, Google Nest, the newly launched Stadia, etc. it’s difficult to watch Google struggle to dominate in these spaces. Google CEO Sundar Pichai sat down to speak on the Verge’s podcast Vergacast and helped shed some light on their previous hardware woes, and I must say the future is looking bright.
Just to give you an update on what has been taking place within Google in terms of their hardware division on a small scale, not that we have any inside information on their inner workings. In 2017, in an effort to grow their mobile hardware division and become a true competitor Google acquired HTC for 1.1 billion dollars, if you’re looking to earn some serious change, look into hardware. Just want to provide a disclaimer, it is not easy! Later in 2018, Google had an internal merger with Nest and Google Home as they absorbed all the business from what was previously a stand alone business under Alphabet.
Within recent years there has been a big internal push in terms of hardware, I think we can hardly argue that Google does an amazing job in the software department. Home of the search engine that everyone uses FREQUENTLY within a day. As a huge fan of all things software and of course Google, it’s hard to see someone you champion struggle to shine as the powerhouse they are. With the internal changes that have been taking place within their company in the last few years, you begin to understand why.
Taking on something new like learning a new language, playing a new sport, building up to a new personal best on your squat, these all take a considerable amount of time and effort. With Google starting to manufacture hardware after years in software, they were already experiencing growing pains but the added stressors of merging a solidified business to your own like HTC then taking on the weight of an internal business, it begins to add up.
This doesn’t mean Google needs any excuses for why they are just doing alright within the space with some products while others are doing better, like the Chromebook. After listening to the Vergecast, the future looks bright for Google in the next three to four years. Sundar mentions new and exciting things that are soon to come from Google within the next few years and even goes as far to admit they missed an opportunity to be the first to market when it come to smartwatches.
With the new tensor processing units (TPUs) they have built for machine learning applications, it leads you to wonder if they will be planning for more interactive and even more accurate build outs for things like speech to text or text based interactions with their hardware. We at N3S Tech are excited to see what new ventures Google will take part in and how they will continue to shape how we interact with technology.