How to Build Your Online Presence

How to Build Your Online Presence

So, you’ve decided to take the leap and make a website, to have your very own space on the web to build your online presence. Congratulations! Many people consider it but never actually take the plunge. Let’s get on with this post before you change your mind.

When starting out, whether if it’s for your personal use, brand, business, and/or portfolio there are basic areas you need to cover when building your online presence.

Listed below are areas to cove when building your online presence:

Areas to cover when building your online presence:
Website Formation
Web Hosting
Landing Pages
Marketing
Areas to cover when building your online presence:
Website Formation
Web Hosting
Landing Pages
Marketing

The points listed are basic in facilitating your online presence. There might be more points to add to the list but we’ll start with these.

Website Formation:

When it comes to making a website, you have a few options. You can go the route of coding a site, using a website builder platform, or if you want an online store you may be interested in an eCommerce dedicated platform.

  • Coding:

    There are two ways you can go about this, you or someone else can code your website. Coding your site means you fully own the site and there are no limitations to what you can implement or design on it.

  • Website Builder Platform:

    There are two ways you can go about this, you or someone else can code your website. Coding your site means you fully own the site and there are no limitations to what you can implement or design on it.

  • eCommerce Platform:

    If you know for sure you intend to have an online store to sell your products online, there are platforms that also specialize in the eCommerce arena. Figuring out all the parts that go into successfully running an online store can be stressful, they assist in making the process easier.

When you’ve decided what option suits your needs/purposes, your next concern should be hosting. In order for your website to actually be visible on the internet you will need to host it. There is a slew of hosting options to pick from. A few important things to consider are the price (both the starting and renewal price), features, uptime, and load time.

This option would be good for anyone selling one product or service. It’s a great marketing tool, especially for online ads/promotions. It’s also a cost-effective choice for those that don’t necessarily want to commit to having an entire website but still want a place to drive online traffic. The things to focus on when purchasing a land paging would be its price and features.

Marketing:

Don’t worry, I’m not going to tell you to buy a billboard or something outlandishly extravagant, busting your budget (…I didn’t think to mention it but you should have a budget, if you don’t, make one). Thankfully, at this point in time marketing isn’t comparable to walking around in a poorly lit room hoping to find a needle. Where once you would use a focus group to guess what advertisements will work on your target audience, that’s not the standard option anymore. This age of marketing is more focused on building relationships and transparency with your customer base.

Advances in technology have made it easier for you to go where they are, once there you have to find a way to draw them in, and build rapport (Before you get to this point you should have had a strategy session to figure out your target audience and where they are. Unless you want to play it by ear and find out who is interested in your product…can’t say that’s a good strategy. That could work before your product is available for purchase. I would advise against that tactic once your product/service is ready for launch, but different things work for different people. So, if that’s your plan, try it out and let us know how it goes!)

Remember, social media is a good resource to utilize to get in touch with your customer base. You don’t have to showcase your life for public scrutiny or take random photos you don’t want to. Sit down and think about what you want your page to look like. As the saying goes, a picture is worth a thousand words. What do you want to convey? Fun, light, healthy, empowering, eccentric, eclectic, unity, luxury, cozy, strength, techie, what? Do you want one social media account or multiple, one on various platforms? Will they be cycling the same content or a different focus for each account? This is your image/brand, what impression do you want those that come across your account(s) to take away? Once you figure that out research accounts that have a similar theme in case you do or don’t have an idea how you want your account to look. Don’t copy and paste someone’s or people’s accounts! You’re only looking to get inspiration.

With social media, you’re building familiarity to your brand. When you have people showing interest in learning more, it’s a good time to move onto the next phase of your marketing strategy; continue to build rapport with them, which will eventually lead to sells or building a community, email marketing.

You can decide to start sending mass messages through your email address, but to have a professional look, automation, and a list of many other perks, you will have to go with an email marketing platform. Why bumble around when you can go to the experts? Similar to other platforms on the web aiding to simplify processes for users, there are a myriad of options to choose from. Your focus should be price, ease of use, features, customer support, and access to having a free trial.

In the past, having an online presence only warranted having a website. Times have changed and with the advances and capabilities of technology, it will continue to do so. This time, the basics of what is needed to have an online presence may be 4 areas, in the future it could very well grow, so make sure to stay updated on trends!

Pro Tips:

  • If you feel uncertain of your own abilities in making your website or you want someone else to take on some or all of it, there are many sites that can help! One of those sites is, Fiverr. You can find someone on fiverr to complete your web design tasks or just about any task you need assistance with (logo design, branding, virtual assistant, admin, etc.), so check it out! Even if you happen to be a freelancer or someone looking to take on a gig, sign up on fiverr to find some freelance opportunities.
  • Also, to have a clean look and be easily searchable once you’ve decided on the name of your brand (or you’re still trying to decide), make an effort to match your social media handles to your brand’s name as well as your website’s url address. If it’s not possible or that’s not what you want to do, no worries. 

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